Targeted Distribution

What follows is a piece written for The White Worker and published in the August-September 2024 double edition. So if it seems familiar to you, that’s why. But not everyone that reads the blog or listens to the podcast receives The White Worker—it is the official newsletter of the American Nazi Party after all, and generally only available to members and supporters in good standing, though individual issues can be purchased separately—so I thought this would be a good time to share it here.

Why? Because we are entering the holiday travel season. This affords us an opportunity to share our message and distribute material outside our normal fish-bowl world, potentially taking us to places that may be more receptive to our message than where we normally frequent.

One of the challenges we face in distributing printed material is where to leave it. Not necessarily where to place each individual piece, although that is a consideration as well, but what geographic location, part of a city, or nearby town to target for distribution. For the purposes of this article, we’ll refer to printed materials as flyers even though it could also be cards, leaflets, pamphlets, etc.—all available at the ANP website for easy download and printing.

Why is this consideration important? Two of the primary purposes of flyer distribution are to promote and guide people to the American Nazi Party, and to educate the public about the virtues of National Socialism. These are not “easy sells”. We are fighting decades of leftist propaganda and need to plant the seeds of our message in as fertile a ground as possible. Dropping flyers off at the local abortion clinic or synagogue will do nothing but waste time and material, and draw unwanted attention to our efforts. Instead, far better to reach an audience at least potentially receptive to our message.

This is NOT our target audience.

The question then becomes one of identifying locations where such an audience might be found. Fortunately, it is not as difficult as you might think: in an effort to find the right buyer for the right property, many real estate websites offer a way to search demographic and geographic data and include a “Politics” tab which maps the political leanings of registered voters from “More Liberal” to “More Conservative” in any given area under scrutiny.

One such website, free and easy to use, is https://bestneighborhood.org/

Now, it’s true a “conservative” isn’t necessarily someone who is guaranteed to see the virtues of National Socialism and join the Party. But let’s be honest, you’re more likely to make inroads with a “conservative” who generally favors traditional values, closed borders, constitutional carry, and government accountability than you are someone who wants drag-queen story hours in every grade school and becomes irate when you use the wrong pronoun.

Here is how it works: At the homepage, enter any zip code to get to the map. Click on the “Politics” tab to illustrate that dataset. Click on the map to make it interactive, and off you go. You can zoom in, out, and scroll to any location. For example, let’s look at California:

We all know California is generally “Blue”. But even the blue has what I would call mottling, different shades, ranging from deep blue to almost purple. There may be more opportunity here than we think.

If we zoom in on the state capital, Sacramento, we see it is essentially all deep to moderate blue- that is- liberal. But, the map shows that as we head out of town to the north toward Roseville, we enter an area shifting to pink or red (which is more conservative). In a nutshell, leaving flyers on the steps of the state capital or at restaurants in downtown Sacramento would be all but pointless. But driving north up I-80 for twenty miles may bring you to a location much more receptive.

Even in more traditionally conservative areas, Boise, Idaho for example, one can fine tune their distribution target by “drilling down”. Boise has seen a large influx of people from more liberal states, and it is starting to impact their demographics.

But outside of the city proper it looks different: the map shows Boise being more pink, but as we head west on I-84 it starts to get a little more red toward the suburb of Meridan, and pretty much deep red by the time we get 15 miles out toward Nampa. Again, all things being equal, I would rather distribute flyers in Meridian or Nampa than in downtown Boise.

In addition to local flyer distribution, the same methodology could be used when planning trips and holiday travels over large distances. For example, let’s say you are going from Atlanta, Georgia to Savannah, Georgia, via the main highway I-75S. By first determining which areas lean blue and which trend red, we see that leaving flyers in Atlanta itself and most of Macon is probably not the best use of our efforts. Believe it or not, those two cities are pretty Blue politically, as least according to the real estate map, which draws its data from registered voter rolls.

But we also notice vast stretches of red, indicating more conservative areas, between Atlanta and Macon, and again between Macon and Savannah. These are where you would want to leave literature. I grant there is not a lot in between Atlanta and Macon, but there are smaller towns and travel centers. Furthermore, it is better to leave material in the hands of a few people where it might do some good than lots of hands where it won’t.

My father use to tell me to work smarter, not harder (although in practice he actually demanded both: he came from a German/Prussian background). We should strive to do the same in our outreach efforts. Using available resources, particularly real estate sites where someone has already done the leg-work of demographic identification, thereby unwittingly helping us reach a specific target audience, is one way to do this.

As you travel during the holiday season, you might want to look at a map filtered for political affiliation: not to help you figure out where you are going, but to help us, White Americans, get where we need to go.

Amerika Erwache! And Happy Thanksgiving.

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4 responses to “Targeted Distribution”

  1. Leo Adams Avatar
    Leo Adams

    I haven’t done any flyers yet but I do have some family members I talk to on the regular that are starting to see our side of things. Sharing GLR speeches and other online based literature has helped a lot. I’m about to start doing flyers after the holiday season because unfortunately I work in an industry where holidays boom for business. This was very informative and will help when I have the time. Thank you Mr Rhein and Mr Schneider for the helpful tips on who to hit up. Happy Thanksgiving to you both

    1. Johann Rhein Avatar

      Outstanding Komrade. In truth, face-to-face is always going to be more effective in the long run anyway. Likewise, any effort is better than none-at-all. Keep up the faith and the great work you have been doing. My wife likes to use the “drop in the bucket analogy”: a single drop of water may not seem like much, but given enough drops the bucket will eventually overflow. And you certainly can’t go wrong using original source material from Commander Rockwell. It amazes me every time I read his writings or speeches how frightfully relevant what he said then is to today.

      Thank you for your kind words, and the warmest of Happy Thanksgiving wishes to you and your family!

  2. Dan Schneider Avatar
    Dan Schneider

    Also, avoid leaving literature in or near schools. Since the ANP has no youth corps and doesn’t accept minors, that too would be a waste of time.

    You can also go into libraries and slip flyers into books. The WW II section is ideal. Don’t even look at the children’s section.

    The last thing we need is to be sued for contributing to the delinquency of minors. I consider educating kids on National Socialism is every bit as valid as educating them on Communism, but the Liberals won’t see it that way.

    1. Johann Rhein Avatar

      Excellent points to which I agree wholeheartedly. Hmm. Just had an idea for a future post: where, how, and recommended material drop locations. Sort of a best practices article….hmmm. 🙂

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